This creative communications festival will focus on the evolution of modern public relations, building connections through content and tapping into the minds of content creators to unleash the undiscovered realm of creative thinking. Speakers include an Emmy Award winning immersive storyteller, an international media strategist, a renowned creative director, plus VICE MENA, Snapchat & Google and many more!
With some of the most renowned creative minds, the event will deliver inspiring debates, engaging topics and showcase globally recognised campaigns.
Schedule of Events
8:30am – 9:00am
Speaker:Lisa Welsh, Executive Board Member, MEPRA
9:15am – 9:45am
Speaker: Anthony Geffen, CEO & Creative Director, Atlantic Productions
Immersive storytelling has redefined the rules of storytelling and content creation. It requires creators to not just create content but also create an experience. Through redefining the rules of narrative structure, character development and VFX effects users will become immersed and follow the journey being told.
9:45am – 10:35am
CONNECTING TO YOUR COMMUNITY
Speaker: Ross McAuley, Director Promont
Without a community, your content is pointless. Whether you’re an influencer, brand or media platform there needs to be a strategy behind building, engaging and retaining an audience to build authentic and loyal communities. We will hear from a variety of content creators and curators on how they build and retain their audiences.
- Gemmaine Walsh, Director of Communications Group, UK Government
- Jason Leavy, MD, Vice Arabia
- Farah Abdul Hameed, Media Personality, Influencer & GM of RCG Media
- Ross McAuley, Director Promont
Moderated by: Dana Alhanbali, MD, Beattie & Dane
10:35am – 11:10am
HOW TO MAKE STUFF THAT STANDS THE TEST OF TIME.
Speaker:Ryan Holiday, Media Strategist and Author
Good marketing isn’t taking pictures or writing copy that sell shoes anymore. It’s about making work that starts a discussion. Ryan is a master marketer and what you’ll find at the core of his marketing principles are his personal principles. He applies a Stoic philosophy to everything he does and this session will outline how Ryan uses philosophies, self directed questions, and stories that helped him make work that stands the test of time, and will help you do the same.
Moderated Q&A by Samia Bouazza, Managing Director, Multiply Consultancy
11:15am – 11:30am
11:30am – 12:15pm
THE FUTURE FOR CONTENT CREATORS
Speaker: Simon Shaw, Chief Creative Officer + Strategist, Hill+Knowlton Strategies: Global Center of Creative Strategy
PANEL SESSION: While few can doubt the effectiveness of content marketing, the channels, tactics and tools marketers use to create and distribute content will continue evolving. How can content creators keep pace or stay ahead of the race?
- Simon Shaw, Chief Creative Officer, H+K Strategies London
- Farimah Moeini, Brand Partnerships Lead, Snapchat (ME)
- Alex Brunori, Creative Impact Lead, Google MENA
Moderated by: Gerry Hopkinson, CEO & Founder, Unity London
12:15pm – 12:50pm
HYPER ISLAND WORKSHOP: CREATING MEANINGFUL CONTENT
Speaker: Mirjam Külm
How do we create meaningful content in an age of overflowing feeds full of information? In this session we will look closer at how the landscape of content is shifting and how to stay one step ahead in the digital age. We will look into how we at Hyper run effective teams and prepare creative leaders for tomorrow.
12:50pm – 1:10pm
LESSONS IN CREATIVE BRAVERY
Speaker: Gerry Hopkinson, Co-Founder, Unity London - Winner of Creative Consultancy of the Year & Most Creative Agency in the World
In the attention economy, being brave is no longer optional. Learn the three secrets that will build your creative confidence and allow you to do work that matters every time.
LUNCH + NETWORKING
- 8:30am – 9:00am REGISTRATION