Samia Bouazza


Managing Director at Multiply Consultancy

Samia Bouazza is the Managing Director at Multiply Marketing & Consultancy, a boutique communication agency that provides insights-based, creative marketing solutions to various private and government entities in the UAE. She has been at the helm of the company during her 16 year tenure, transforming it into one of the leading and fastest growing communication agencies in the Emirate. Bouazza is known for her bold and innovative hands-on approach with her clients.

As MD, Bouazza offers vast experience in delivering creative communication solutions, intelligent marketing strategies, as well as brand positioning and strategy. She continues to successfully add new revenue streams into the company’s operations, the latest of which include digital media, neuromarketing, and neuroresearch. Her business acumen has delivered consistent year-on-year annual growth of above 30%, turned the agency into a multi- million dollar business, and has led to a tenfold increase of the company’s brand equity and valuation during her incumbency. She credits the success of Multiply’s journey to the competent and expert team who work alongside her.

Bouazza is a member of a range of associations in the communications industry, including the International Advertising Association (IAA), the Middle East Public Relations Association (MEPRA), and the Neuromarketing Science and Business Association (NMSBA). Additionally, she has recently become part of the Artificial Intelligence Committee within Royal Group, Multiply’s parent company.