This creative communications festival will focus on the evolution of modern public relations, building connections through content and tapping into the minds of content creators to unleash the undiscovered realm of creative thinking. Centering on the theme ‘Creatively Bold’, the event speakers are some of our boldest creators, including Buzzfeed UK, Freedom Pizza, UAE Space Agency, YouTube, Kerning Cultures and more.
With some of the most renowned creative minds, the event will deliver inspiring debates, engaging topics and showcase globally recognised campaigns.
Schedule of Events
8:30am – 9:00am
REGISTRATION & BREAKFAST NETWORKING
Speaker:Speaker: Lisa Welsh, Vice Chair, MEPRA
Master of Ceremonies: Raj Kotecha, CEO, Creative Content Agency
9:15am – 9:45am
OPENING KEYNOTE: THE TRANSFORMING ART OF CONTENT CREATION & CONSUMPTION.
Speaker: James Lamon, Head of Content, Buzzfeed UK(TBC)
9:45am – 10:05am
TRANSFORMING THE UAE INTO A SPACE HUB
Speaker: Sheikha Al Maskari, Chief Innovation Office, UAE Space Agency
Discover how the UAE Space Agency’s PR and communications efforts contributed to the UAE’s transformation into a hub for the space industry, securing their position as the leader of the MENA space sector on the international stage. Their creative and engaging campaigns have generated enormous interest in space science and exploration, demonstrated by the popularity of the UAE’s first astronaut campaign.
10:05am – 10:30am
BRIDGING THE GAP BETWEEN THE LEFT BRAIN, RIGHT BRAIN AND YOUR HEART.
Speaker:Lydia Slaby, Author, Speaker, Consultant
Discover how Lydia’s storytelling, volunteering, and consulting combines her skills and experience to support humanity’s connectedness, creativity, and advancement. A survivor of multiple health challenges, she is dedicated to helping people recognize, accept, and thrive inside transformation and transition.
10:30am – 10:50am
THE RISE OF THE PURPOSE-LED BRAND
Speaker:Ian OHan, CEO & Founder, Freedom Pizza
10:50am – 11:15am PANEL SESSION:
Discover how brands go beyond understanding and transmitting ideas, to develop campaigns which influence and impact the thinking, attitudes or behaviour of an audience through purpose driven communications.
Ian OHan, CEO & Founder Freedom Pizza
Lucy D’Abo, Communications Consultant
Oisin Commane, Head of Sustainability Week Abu Dhabi, Masdar
Moderator: Lisa Welsh, Vice Chair, MEPRA
11:15am – 11:30am
11:30am – 11:40am
11:40am – 12:00pm
STORYTELLING THROUGH SOUND
Speaker:Hebah Fisher, Co-founder & CEO, Kerning Cultures
Discover how to tell a compelling story using only sound. Through this session, Hebah will provide an overview of the podcast landscape globally, why the wave is taking over the Middle East and discuss why podcasting has become one of the most effective mediums for brands to embrace.
12:00pm – 12:20pm
YOUTUBE KILLED THE TV STAR
Speaker:Diana Baddar, Head of Partnerships, MENA & Turkey,YouTube
MENA has one of the world’s most vibrant YouTube communities with talented creators producing content for passionate audiences from every corner of the region. In this session Diana the evolution of the content creator in MENA and how brands can successfully collaborate with content creators to engage audiences in a meaningful and authentic way.
12:20pm – 12:45pm
WHAT MAKES THE LEADING CAMPAIGNS OF 2019 BOLD?
Speaker:Paddy Hobbs, Associate Director, & Joe Burdon, Account Director, The Romans
The consumer now expects much more from its brand than a funny video and a creative social post. They want their brands to genuinely care about the exact same things that they care about. If you don’t have legitimate Purpose in your campaigns and be bold with your approach, you have no relevance in 2019 and beyond.
12:45pm – 01:10pm
UNCOVERING THE WORLD’S GREATEST SHOW
IN CONVERSATION WITH EXPO 2020 DUBAI
Speaker:Mandy Keegan, Director of Media Operations and Jon Bramley, Vice President of Communications, EXPO 2020 Dubai
Moderator:Margaret Flanagan, Executive Vice President, asda’a bcw
Expo2020 is the largest event of its kind ever seen in the Arab world and is set to boost the UAE's global reputation and encourage economic, and cultural growth like never before. Hear from Expo’s VP of Communications and its Director of Media Operations on how they plan to tell the story of ‘the world’s greatest show’.
LUNCH + NETWORKING
- 8:30am – 9:00am REGISTRATION & BREAKFAST NETWORKING