Head of Content at BuzzFeed UK
James leads the BuzzFeed Content Team in Europe and is responsible for growing the digital reach of the world’s largest social entertainment and news company. Using social data and insights, he defines a content strategy for BuzzFeed’s branded and editorial videos, lists, quizzes, social assets — including sub-brands Tasty and Bring Me. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that connects brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the Wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake.