MEPRA Vice-Chair & PR Director MEA of Marriott International
Deema Kingsmill-Moore began her career with Marriott International in 2012, when she joined as Director of PR for the Middle East and Africa region. She was responsible for managing Marriott International’s corporate reputation across the region, strategic planning of opportunities in media and speaker panels to raise the company profile. She has worked on localisation and implementation of global initiatives across the continent for both brand and corporate, as well as running the continent’s social media channels, crisis communication and CSR programmes.
She has led communications across the region following both the Protea Hotels and Starwood Hotels & Resorts acquisitions, and runs regular media training and messaging workshops for spokespeople and properties. In her new role, Deema will be responsible for leading BMSC internal communications in the Middle East and Africa, build awareness and increase exposure for the Continent and brands within the online/social media space, as well as define and develop regional CSR strategies that underpin Marriott’s global CSR objectives to raise Marriott’s corporate reputation among target media.
Previously, Deema spent 18 years working in PR and communications in Jordan, Egypt and the UAE, where she most recently spent 8 years with Hill & Knowlton working on consumer, CSR and hospitality accounts, as well as running training workshops for both clients and staff.
Deema is a Jordanian national, and graduated from Schiller International University in Heidelberg, Germany. She lives in Dubai with her husband and two children, and enjoys being outdoors, travelling, the beach and reading.