Executive Vice President at ASDA’A BCW
As Executive Vice President, Margaret is responsible for communications strategy development and implementation across all Practices in the UAE, as well in key overseas markets.
Margaret joined ASDA’A B-M in 2009 as Associate Director of Strategy before taking on the role of Director of the Consumer & Healthcare practice in 2010. In 2013, she was appointed Managing Director of Brand Communications and Deputy Lead for EMEA Brand Marketing for BCW.
While at ASDA’A BCW she has worked on government, corporate and consumer campaigns and crisis and issues management for brands and organisations including ADNOC, Dubai Tourism, evian, Ford, Lufthansa, Nestlé, and for a number of GCC government ministries. She also managed a regional healthcare portfolio.
Prior to joining the agency, Margaret was director for the Gulf for UK agency Four Communications, representing clients including Nakheel, Abu Dhabi Department of Transport and the Bahrain Economic Development Board. Margaret previously worked at the agency’s London HQ.
Margaret enjoyed a brief stint in TV broadcasting as a runner for the popular live morning show, Big Breakfast, on the UK’s Channel Four. She has a First Class Bachelor’s degree in journalism from the London College of Printing.
Margaret is member of the board of the Middle East Public Relations Association (MEPRA).